PROJECT OVERVIEW

THERABODY HAVE A STRONG BRAND IDENTITY AND ONE THAT IS ONLY STRENGTHENED FURTHER BY THE ATHLETES THAT REPRESENT AS AMBASSADORS. THERABODY APPROACHED ME TO PHOTOGRAPH FREO DOCKERS CAPTAIN NAT FYFE ON HIS HOME TURF, USING HIS FAVOURITE THERABODY PRODUCTS. THE BREIF REQUIRED THE IMAGERY TO REMAIN CONSISTENT WITH THEIR BRAND GUIDELINES AND STYLE GUIDE. CHALLENGE ACCEPTED. GAME ON.